Tuesday, March 20, 2018

Cut the wastage, Conserve water #CuttingPaani

Water, the Hub of our life. Do anyone have guessed our life without water? We can’t even think of it. But, the situation is becoming very worse now. As we are nearing the World Water Day on March 22, Our world is moving towards the scarcity of water. Each and every droplets of the drinking water needs to be conserved in order to preserve it to our future generations. Statistics gives us a serious alarm to take a measure to conserve water. The theme for World Water Day 2018 is ‘Nature for Water’ – exploring nature-based solutions to the water challenges we face in the 21st century.

Statistics says about 330 million people in the country now suffer from regular water shortage issues. A dry spell causes the number of people suffering to rise sharply. Last year some 300 districts spread across 13 states including Uttar Pradesh, Maharashtra, Odisha, Bihar, Jharkhand, Andhra Pradesh, Telangana, and Madhya Pradesh suffered from an acute shortage in the supply of drinking water. Trains carrying drinking water had to be sent to Latur in Maharashtra.

A recent study suggests that by 2040 there will be no drinking water in almost all of India. Between 2030 and 2040, many parts of the world will face fresh water scarcity and India is likely to be one of the worst affected countries.

One of the prevalent concepts used in most of the industries now a days are Cost cutting. Cost cutting is the initiatives that focus on reducing expenses through methods such as lowering salary costs, conserving necessary resources, or consolidating office spaces to decrease facilities expenses in order to improve the financial health of an organization. Cost cutting measures are often employed to keep a business operating through difficult economic periods.

Whenever there is a crisis, we are in a responsible situation to balance the difficulties. In the similar way, we are now in a state to cut down the wastage of water in order to safeguard it for our people. As W.H.Auden said "Thousands Have Lived without Love, Not One without Water". No one can live without water. Hence, now we are in a serious position to take care of one of our valuable resource, Water.

Some of the main causes of the water scarcity are
  • Disposing the factory wastages in the drinking water
  • Daily wastage of water by the Urban population
  • Missing rain water harvesting in most of the places and leaving the rain water
  • Contaminating and polluting the existing water bodies  
  • Wasting the water to flow in sea unnecessarily without saving 
Wastage of water in the urban areas are being increased. As we know, little drops make mighty ocean, small droplets can make wonders. We need to practise the conservation of water from our home. The essential way we can follow is planting trees maintaining the environment clean. Minimal use of the water for washing, regular check of our pipeline for the leakage, installing rain water harvesting in all our houses is some of the ways of conserving water. 

Livpure has taken an innovative initiative, #CuttingPaani, that brings awareness in us to conserve water and minimize its wastage. We all need to promise our self not to waste water. Wasting of water starts from leaving the water unfinished in the glass which we took for drink, not properly closing the water tap in urgent etc. I have signed in the petition for this campaign. Please sign in the petition here to join in the campaign and conserve the water.


  1. http://www.businessdictionary.com/definition/cost-cutting.html
  2. https://www.mapsofindia.com/my-india/india/world-water-day-2017-indias-wake-up-call
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